Associated News Bureau

Kashmir Marathon Emerges as Global Sporting Showcase as Omar Abdullah Flags Off 3rd Edition in Srinagar

Srinagar, October 25: Chief Minister Omar Abdullah on Sunday flagged off the third edition of the Kashmir Marathon in Srinagar, bringing together thousands of runners from across India and abroad in a major sporting event that showcased Jammu and Kashmir’s growing potential as a destination for sports tourism. The marathon, featuring full and half marathon races, witnessed enthusiastic participation from athletes and fitness enthusiasts, transforming the streets of Srinagar into a vibrant celebration of sporting spirit, endurance and healthy living. The event has emerged as a significant addition to Kashmir’s sporting calendar, drawing attention to the region’s scenic landscape and its growing appeal among national and international participants. This year’s edition carries a substantial prize pool of Rs 3.17 crore, with a dedicated award category for local runners, providing an opportunity for athletes from Jammu and Kashmir to compete and gain recognition alongside participants from outside the region. The marathon route, weaving through some of Srinagar’s most prominent landmarks, offered participants a distinctive sporting experience against the backdrop of the city’s natural beauty and cultural heritage. The course passed through Lal Chowk, Dal Lake, Boulevard, Foreshore Road and Nishat Garden, bringing together the region’s urban character, historic identity and picturesque landscape. The event also highlighted the potential of sporting initiatives to contribute to tourism promotion, economic activity and the wider development of Jammu and Kashmir’s tourism sector. Emphasising the growing significance of the Kashmir Marathon, the Chief Minister said the event was emerging as a flagship sporting initiative for the Union Territory. He underlined its role in strengthening Jammu and Kashmir’s position on the global sports tourism map while promoting fitness, endurance and a culture of healthy living among people. The marathon’s expanding participation and growing stature reflect the increasing importance being attached to sports as a platform for showcasing Kashmir beyond its traditional tourism attractions. By combining competitive athletics with the region’s natural and cultural assets, the event seeks to establish Srinagar as a prominent destination for international sporting activities. With its blend of athletic competition, tourism promotion and public engagement, the third edition of the Kashmir Marathon is expected to further reinforce the region’s sporting profile and encourage greater participation in fitness-oriented activities across Jammu and Kashmir. ANB